Monday, May 8, 2017

Why A Cosmetics Promoter Is More Than Sales

By Anna Carter


The cosmetic industry is at its peak when it comes to sales and worldwide recognition. Once considered a necessity for women going out on the town, is now a movement that knows no class, gender, or income bracket. One person that can take the credit for the diversity in wearing makeup is the cosmetics promoter.

This marketing position may have a unique title but the role is hardly new and a deep understanding of makeup and its audience are necessary in order to be successful. In the past, other jobs have incorporated promotions into their regular jobs. Photographers, people who work in hair and makeup, as well as those responsible for styling high profile individuals. Sometimes it takes a brave person to change styles to a group of people accustomed to one way of doing things. However, its promotion and innovation that have helped many feel better about how they look and potential to attract others.

Prior to people using social media for promotional purposes, those in fashion and pop culture would look makeup artists to create something new. While print and runway models were the first to show off fashion trends, some actresses and recording artists could be given credit for new ways to apply makeup. Anyone who is into beauty or fashion may have one or two people they look to for inspiration.

Just like fashion apparel, some beauty trends never really go out of style. For example, precision arched eyebrows are somewhat tradition but even unique items like shimmery makeup or lip gloss have their moments of popularity. When there is some variety, users often gain confident in creating a new look.

Like men who wear makeup on and off the stage. While it gained some popularity in the early eighteenth century, men wore makeup to cover imperfections related to age and sun damage. Then in the 1980s, the cycle started again with British recording acts like Culture Club and Duran Duran. The image promoted back then was both glamorous and eclectic. Though some would call this period the precursor to gender bending in pop culture, it did lead to more people expressing their true selves with makeup.

It was also during this period that cosmetics began to offer more than a facial color palette. Two innovations were in its early stages of development, corrective cosmetics and mineral based products. While the latter would not become popular for another couple of decades, people became interested in makeup that could conceal imperfects like blemishes and scars while looking natural.

People loved using concealer that did not present an artificial look and, over time, the application got easier and more affordable. Mineral powder makeup products eventually became widely used. One reason was promotion, as both products presented print and televised advertisements. Live models were used to demonstrate effectiveness. At the same time, makeup artists that worked in department stores were strongly encouraged to give demonstrations that would drive immediate sales.

Overall the cosmetics marketer, who may also be known as a brand ambassador, can carry a lot of weight when it comes to the direct sales of a product. While some may give a brand a nice blog post, seeing the effectiveness or look on camera speaks volumes. In contrast to high budget ad campaigns, a regular person that gives a good presentation with a basic digital camera can help sell just as many units as a top supermodel or celebrity spokesperson.




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